Last updated 28 October 2026
Privacy Policy
What information Value Asset Studio collects, why we use it and the choices you have.
Who we are
Value Asset Studio is operated by SF Education Group ([registered company name, number and address]). We are the controller of the personal data described in this policy.
Contact us about privacy at [privacy contact email]. [ICO registration number, if registered.]
What we collect
Account details: your name, email address, profile photo and sign-in method.
What you enter in the studio: Creation Profile answers, Creation Barriers reflections, background, assets, advantages, evidence, plans, briefs and notes.
Usage information: audio guide progress, course progress and basic technical data needed to run the service securely.
Payment details, when paid plans are introduced, are handled by our payment provider; we do not store full card numbers.
Why we use it
To provide the service you signed up for (contract).
To keep accounts and data secure and to fix problems (legitimate interests).
To send service messages such as password resets (contract).
To send marketing only where you have agreed, and you can opt out at any time (consent).
AI features
Some features send the text you provide to an AI model to generate suggestions. See our AI Policy for details.
Who we share it with
Service providers who host our app, database, file storage and AI processing on our behalf, under contract.
People you choose to share with, for example when you create a public Asset Brief link. Only the saved brief content is shown.
We do not sell your personal data.
How long we keep it
We keep your data while your account is open. You can delete individual items at any time. When you close your account we delete or anonymise your data within a reasonable period, unless we must keep it by law.
Your rights
Under UK GDPR you can ask to access, correct, delete or receive a copy of your data, and object to or restrict some uses. Email us to make a request.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ico.org.uk).
International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as UK adequacy regulations or standard contractual clauses.