Spotter
Sees gaps, needs and opportunities others miss
You create value by recognising gaps, unmet needs and opportunities that other people may not yet see.
What it is
A structured profile rather than a personality quiz. It asks about real situations and real history, weights what you have evidence for more heavily than what you intend, and gives you back a picture you can act on.
48 questions
Grouped into short sets so nothing feels like a test.
12–15 minutes
Long enough to be meaningful, short enough to finish.
Saved as you go
Stop at any point and pick up where you left off.
The six creation behaviours
Six behavioural patterns describe how people create value. Most people lead with one and support it with another.
Distiller
Turns complexity into clarity and usable knowledge
You create value by turning knowledge, experience and complexity into something other people can understand and use.
Fixer
Solves problems and removes what's getting in the way
You create value by identifying friction and creating practical responses that reduce or remove the problem.
Shaper
Improves and elevates what already exists
You create value by recognising greater potential in something that already exists and making it more useful, relevant or valuable.
Connector
Brings people, knowledge and resources together
You create value by bringing together people, knowledge, resources or organisations that become more valuable through connection.
Multiplier
Takes proven value further, to more people, with less effort
You create value by taking something proven and creating ways for its value to travel further, become repeatable or require less proportional effort.
What the profile measures
Each behaviour is measured across six dimensions, so a pattern you only aspire to never outranks one you have already demonstrated.
InstinctWhat you naturally notice first
Where your attention goes before you decide anything — the signals you pick up without trying.
ChoiceThe path you are most likely to choose
The route you tend to take when several are open to you, and what you deliberately prioritise.
ActionWhat you actually do most often
The work you repeatedly do in practice, rather than the work you intend to do.
EvidenceWhat you have demonstrated
What you can point to as already done — the record behind your instincts.
ConstraintHow you create when resources are limited
How your way of creating value holds up when time, money or support are short.
OutcomeThe results your actions have produced
The change your work has actually produced for other people.
What you get back
The Value Creation Matrix
A six-by-six view of how your responses map across the creation behaviours and the dimensions of value creation. Every cell, row and column is clickable so you can see what it means.
An at-a-glance ranking
Your behaviours ordered from strongest to least evidenced, with a confidence band that tells you how consistent your answers were.
A written interpretation
A personalised report that explains your primary and secondary patterns, where your evidence is thin, and what to do about it.
A PDF you can keep
Download the full profile so you can revisit it, share it, or use it when you are deciding what to build next.
Who it is for
It is for people who create — professionals, founders, consultants, makers — who have plenty of ideas and want a clearer basis for choosing between them. If you have ever built something that worked and struggled to explain why, this gives you the language for it.
Inside Value Asset Studio your profile feeds the rest of the work. It shapes the questions in the Diagnostic, sets the starting point for a 10-Minute Sprint, and carries into your Build Brief so what you decide to build plays to how you actually create value.
Find out how you create value
Create an account and start your profile. It saves as you go, so you can finish it whenever suits you.
Start my profileThe Value Creation Profile is a decision-support tool based on your responses. Results are indicative, not definitive, and do not guarantee the suitability or success of any recommendation. You remain responsible for deciding what you choose to build or pursue.