Featured
What Is a Value Asset? And Why You May Already Have One
Most people hear the word asset and think money, property or shares. You may already own valuable assets without recognising them as such.
7 min read
Stop Building: First Decide What Is Worth Building
Building is no longer the hard part. Choosing is. Here is a decision process that runs before the first line of work.
6 min read
You Probably Already Own More Value Assets Than You Think
Before you start something new, run an inventory. Most people find four or five candidates in an afternoon.
6 min read
Your Next Business Might Not Need to Be a Business
Not every good idea deserves a company around it. Sometimes the right container is a product, a licence, or a single useful thing.
6 min read
The 10 Types of Value Assets You Can Create
Frameworks, tools, content, data, brands and more. A map of the forms your knowledge can take, and how to pick one.
8 min read
AI Can Build It. But Should You?
When creation costs almost nothing, judgement becomes the scarce resource. A test for deciding what deserves to exist.
6 min read
Why Your Experience Could Be Worth More Than Your Next Idea
Ideas are abundant and cheap. Fifteen years of knowing why things fail is neither.
6 min read